So I still don’t have any idea which company is behind this teaser ad campaign, or indeed if it’s even a telecoms/internet company. We should all find out in a couple of days I’m sure. But in the meantime, speculation never hurt anyone. Let’s.
Assuming it’s a tech company, there are only 3 ‘red’ of them that are large enough to throw money at teaser ads. And that’s Telecel, Broadcom, and Africom. Of those three, let’s pick out Telecel because, well, I think Africom is too busy playing boardroom politics to launch any new ground breaking ideas right now. And as for Brodacom, anyone with just a bit of knowledge of Zimbabwe’s telecoms industry currently, would know they’re going through some issues too. But we’re not here to talk about that.
Back to the teaser ad campaign. I’ve been curious since it started earlier this week. Then, my mind went into overdrive trying to figure out what company this could be. It just said, “Coming soon for only 6 ½ cents a day”. I called my usual sources but none would admit it’s their company doing this. Some I suspected were lying to me – sometimes they have to – and some sounded they genuinely didn’t know.
So, assuming it’s a tech company, I’m betting on it being Telecel. And that this may be a rehash of the Ecolife concept that Econet implemented successfully in 2010 but later (with the help of their Technical partner, Trustco mobile) messed up so bad they had to end the relationship and kill the product.
It could still be Econet itself, who knows? Only problem with that is that Econet likes going big with campaigns. This teaser ad has appeared in a small paper and has been taking only a quarter of a page.