it feels like one of those truths that you hear and even preach but just don’t practice. you come back to it in a circle (thank God the path lets you back) and realise you never really believed it. or at least you never paid the attention needed. So here’s me trying to pay enough attention now (Yes, Yoda, trying)
Measure it. All are just assumptions until measured. Measure it and see if it’s working. Measure not just your stuff. Be obsessed with measuring. You will find things no one else can see.
measure. and do it quickly. that’s the only way you will grow.
measure. measure. measure.